We are a brandency (branding agency)
Our job is to help our clients create their branding strategies.
Introspection: Cold thinking
First of all, you have to make yourself comfy, because either your brand is at the beginnings and it needs some strategy or is benumbed by cold and Santa can’t resolve this. So it’s time to analyze the previous seasons of your brand, of its competitors, context, strategies, and especially results. Winter is expensive, we all know that. But it has the most fulfilling potential of dreams and plans. It makes you think, wonder and wish for the sun, the best sun of your life.
Brand Audit
- Analysis of:
Market, Consumer, Competitors, Product or Service - Public image studies
- Positioning
Let's get things done: Blooming plans
After some cold and realistic thoughts and analysis, you can pursue the strategy with its planning for your brand. What you say, to whom, when, where and how. A great strategy and planning makes you visualize the steps, makes you see the blooming effects of words on paper into reality.
Brand Strategy & Planning
- Objectives
- Vision, Mission and Values
Brand Architecture
Pre-testing the concept or product
Get things done: Moving into the sun
This is it! Thoughts, paper, pen, the so-called passive part. But now the sun is up and we want to be smarter than Icarus.
Aspiring towards perfection by creating the perfect wings for your brand. And if the winter and spring were good enough, we might already have the plans for creating and developing some wings.
This is the time when you go outside and stay there, no matter what, when you get burned sometimes till you learn what kind of sunscreen fits your brand skin the best. This is it!
Creating corporate identity
- Verbal identity:
naming, slogan, tones and styles of communication - Visual identity:
logo, stationary, collaterals - Brand manual
Packaging design
Publishing layout design
Enviromental design
On-line branding:
websites, Search engine marketing and optimization, content administration, social media, promotionBrand communication
Emerging results: Gathering some goodies
Your brand is tanned now and it has to beautifully conserve its new colors. So this is the time when you bring in the harvest and you can evaluate what you did last summer. Because now everyone knows what you did last summer and what happened in Vegas doesn’t stay in Vegas anymore. When it’s autumn for your brand, it’s summer for your customers. They pursue in identify themselves with your brand values and they will respond to your actions.