Which is more circle-wise? When is it about branding? When is it about marketing? But why isn’t advertising?And so on. Not once, I was asked to clarify this little doubt that over time can cause major misunderstandings towards the area we all want to live. Unfortunately we did not find in textbooks any exposure to our purposes of this subject and so, in what follows, we propose a solution to this problem, in our own style. Let us mention, in a first phase, what are we discussing about. Who is intersecting with whom?Following...

We need you strong & healthy Some companies think that we can paint over the problems a nice logo. Fortunately for the consumers, branding strategies have nothing to do with what the client wants but with what he needs in order to be successful. You know those air fresheners that cover the smell, but do not eliminate it? You don’t know the difference between the nice smell which covers the bad one and the authentic smell of a fresh air until you really feel the real one. We don’t want to be nice in the product...

Branding is the name of the game Almost everybody understands it differently. World has came at peace when talking about branding definitions. In fact there is nothing to understand. Branding is all about how you feel. You cannot make someone to love you instantly, but there are for sure methods to get someone in love with you. Branding is falling in love with your product or service. Have you groomed your products? Are they ready to meet their public? Esthetic surgery is not a sin, is a must if you are really… not pleasant. Branding...